Interim Senior Marketing Officer   

Reference no: GLA 0007 3481 / 1   

Pay rate £23.81 per hour PAYE   

This opening assignment is for 6 months 

Hybrid role 

Develop and manage consumer-focused marketing and communications plans and campaigns for the GLA across the full marketing mix including online and traditional offline channels. The Senior Marketing Officer will be responsible for planning and managing the delivery of those campaigns and reporting on performance 

Key responsibilities: 

• Develop and deliver GLA integrated marketing and communications campaigns ensuring that all work contributes to the GLA’s business objectives as well as the Marketing and Communications strategic objectives on raising awareness, increasing engagement and delivering access to our work for Londoners. The scope of work will vary in size from small short-term projects to longer term strategic initiatives. 
• Take a rigorous approach to campaign planning and management, ensuring that objectives are clearly defined and appropriate performance management processes are in place, propositions are based on consumer behaviour and need, appropriate channel strategies, online and offline are defined and effective project management processes are in place throughout the entire campaign lifecycle. 
• Through thorough research and analysis of consumer behaviour, and the communications landscape, ensure that all campaign assets are appropriate for the audiences that we are trying to reach and that we champion the consumer in all our work. This will involve generating, editing and proofing copy as appropriate on offline and online channels. 
• Contribute to the Marketing evaluation programme - reporting on marketing performance on a short and long term, and the effectiveness of social, email and visual channels. 
• Support the Marketing Manager and Senior Manager: Brand, Marketing & Digital to implement the marketing and communications strategy including digital across social media, email, visual channels and emerging technologies, ensuring the opportunities which digital engagement offers are embraced by the organisation. 
• Act as an effective account manager, working closely with the policy and event teams to integrate the work of the Marketing and Communications team into the planning activities of the policy areas, liaising with policy officers, Heads of Unit, Press Officers and Assembly Members, as appropriate. 
• Take responsibility for working with policy teams to forward plan work and understand future needs. Advise internal clients and stakeholders on marketing and communication related issues. 
• Work closely with the Marketing Manager, Web and Creative Services Teams to ensure that the Marketing Team works efficiently and effectively across all disciplines. 
• Work closely with the content manager and web development manager to ensure long and short-term marketing initiatives are optimised for content and web opportunities. 
• Manage resources allocated to the job in accordance with the Authority’s policies and code of Ethics and Standards 

“Role Requirements” – to give yourself the maximum chance of success please try and ensure your CV addresses the following essential criteria: 

• ***Qualification details and all other experience/skills relevant to the job role to help support your application (and help us to help you!) - please give full details within your CV document.  
• A recognised marketing qualification or experience of creating and developing marketing campaigns in a high-profile environment.
  Strong IT skills using Microsoft packages or equivalent (e.g. G Suite). 

NB: Please feel free to apply to us direct via [email protected] by quoting the job reference and job title exactly. SEE DETAILS AT THE BOTTOM OF THIS AD. 

If you have previously applied to one of our vacancies and have already sent the required supporting documentation to us, please make this clear when you re-apply as this will help speed up your application. 

To help speed up the process of uploading your CV to the client we would suggest that you send us your CV in Word format (or equivalent) if possible, rather than as a PDF. 

If you are successful in securing this role, please note that for the entire duration of this contract, regardless of extension you will be working this role at the PAYE rate that has been advertised. For absolute clarity, we only work on a PAYE basis, rather than entertaining umbrella pay terms, we do not offer Ltd/umbrella or outside IR35 rates. If you wish to understand PAYE vs Umbrella more, please let us know and we can send you some additional information for clarity.