Interim Marketing Officer

Interim Marketing Officer 150 150 tcl-admin
Interim Marketing Officer
Ealing, London
Interim Position

Ealing 6057-1

Posted: 22nd August 2022 15:47
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  • Pay Rate:

    £24.45 per hour PAYE

  • Hours per Week:

    35, Monday – Friday, normal working hours

  • This opening assignment is for 3 months

  • Ealing, London,

    W5 2HL

What's involved with this role:

Interim Marketing Officer

Reference no: Ealing 6057-1

Hybrid working - there will be a minimum requirement of 1-2 days per week for attendance at the offices.

A Marketing Officer is needed to be responsible for developing, managing, and evaluating the effectiveness of marketing and communications campaigns to support the achievement of corporate priorities and individual service business objectives.

The post-holder will also be responsible for a range of corporate marketing campaigns and provide expert advice on marketing-led approaches.

Key responsibilities:

  • Work with senior managers and Members to plan, cost and deliver a range of marketing and communications activities to support client departments’ business plans and priorities in liaison with colleagues across the department.
  • Be responsible for managing budgets associated with campaigns for which the postholder is the lead and make recommendations on expenditure of up to £100k.
  • Be responsible for evaluating the marketing and communications activity for which the post holder is the lead and make recommendations for presentation to senior managers.
  • Develop new and interesting story ideas and research, write, proof-read, and edit copy for media releases and a range of other publications such as residents’ magazine Around Ealing, newsletters award entries.
  • Analyse and manipulate data and research findings to develop and deliver effective, targeted marketing activities such as direct marketing and advise others on the appropriate marketing response.
  • Take a lead role across the department in the implementation of multi-media and digital content, for a range of marketing and communications campaigns.
  • Commission a range of print and creative design services and other marketing campaign materials through internal and external suppliers, making detailed recommendations to ensure that creative campaigns meet the council’s marketing requirements.
  • Use new ideas and creative approaches to proactively promote services via online channels including e-media, social media and networking sites and monitor what is being said about the client online.
  • Manage multi-disciplinary project teams working on campaigns for which the post holder is responsible, including the management of the work of agency or contractor staff.
  • Establish and maintain effective working communications and liaison with a range of services to create awareness and understanding of the role of marketing and communications and influence the adoption of best practice.
  • Manage projects to help achieve revenue through sponsorship and advertising, to include the identification of new and innovative opportunities and negotiations with potential sponsorship partner organisations at a senior level.

 

“Role Requirements” – to give yourself the maximum chance of success please try and ensure your CV addresses the following essential criteria:

Qualifications/Knowledge:

  • An appropriate recognised qualification in Marketing such as the CIM Diploma or similar or equivalent verifiable experience and training.
  • Detailed knowledge of the diverse marketing and communications requirements and techniques required by a local authority and its operational services.
  • Demonstrable knowledge and understanding of equality issues and the ability to integrate equalities policies into marketing campaigns and service delivery.

Experience:

  • Demonstrable experience of developing and implementing successful marketing campaigns to improve service delivery in a local authority or closely related environment.
  • Demonstrable experience of successful use of research and data analysis, data manipulation and data-base management in a marketing campaign context.
  • Demonstrable experience of good project management skills.
  • Experience of MS Office Suite or similar software packages.

Skills/Technical skills:

  • Able to analyse and manipulate complex numerical and other data and provide expert advice on effective marketing responses.
  • Able to lead on the preparation, and deployment of marketing campaigns and recommend the most appropriate marketing mix in each case.
  • Able to produce detailed briefs for the design and production of marketing campaign materials.
  • Able to write high quality, accurate copy for a range of publications, online content, and media releases.
  • Able to be creative and innovative in identifying and instigating opportunities for improving council services and performance through marketing and communications techniques.
  • Able to write high quality, accurate copy for a range of publications, online content, and media releases.
  • Ability to use a content management system to deliver effective web-based marketing and communications activities.
  • Good interpersonal, presentation, persuasion and negotiating skills.
  • Able to work effectively with Directors, other senior managers, and Members.

 

NB: Please feel free to apply to us direct via [email protected] by quoting the job reference and job title exactly. SEE DETAILS AT THE BOTTOM OF THIS AD.

If you have previously applied to one of our vacancies and have already sent the required supporting documentation to us, please make this clear when you re-apply as this will help speed up your application.


Please quote the Job Title & Vacancy Reference No. in your application, or we will be unable to match your CV to the role being applied for.

Other “Essential Requirements” – Please check to ensure that your CV addresses the following items:

  1. Our clients are generally seeking applicants who are reasonably local, so on that basis we would ideally like you to supply us with your address (or at least your post code) and a telephone number so that we can reach you during working hours.
  2. Your recent UK working experience going back at least 5 years, or full employment history if you have been working for fewer years than this.
  3. Your availability to work either immediately, or at short notice.
  4. Please refer to the Role Requirements section above - your CV must address the requirements listed.

 

Other preferable/desirable details to include on your CV, if applicable:

  1. Any local authority/public sector experience
  2. Any relevant qualifications held or being studied for.

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If you would prefer to send a CV straight to us rather than by way of an on-line application, you are very welcome to do so via [email protected] but please quote both the job reference and job title exactly as they appear below:
Job Ref: Ealing 6057-1
Interim Marketing Officer
Client Category: Local Authority

Anticipated Length of Assignment: Unless otherwise stated (we do carry the occasional permanent vacancy) all of our roles are technically temporary, though opening assignments can be and often are, extended by clients on a longer term basis and can sometimes become permanent.

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Job Ref: Ealing 6057-1
Interim Marketing Officer
Client Category: Local Authority

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