Interim Digital Content Manager (Marketing)

Interim Digital Content Manager (Marketing) 150 150 tcl-admin
Interim Digital Content Manager (Marketing)
Bristol
Interim Position

WECA 5220009

Posted: 20th November 2022 18:37
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  • Pay Rate:

    Up to £375 per day PAYE, depending on experience

  • Hours per Week:

    37, Monday – Friday, normal working hours

  • This opening assignment is for 3 months

  • Bristol,

    BS1 6ER

What's involved with this role:

Interim Digital Content Manager (Marketing)

Reference no: WECA 5220009

Pay Rate: Up to £375 per day PAYE

Hybrid role

A Digital Content Manager is required to be responsible for all digital communication channels, in particular a new website which is a key communication channel with the region’s residents, partners, businesses, and stakeholders.

You would be involved in everything from managing our websites and microsites to creating, planning, and implementing digitally optimised content using a range of platforms (including web, digital advertising, social media). You’ll be comfortable reporting on analytics and identifying ways to optimise performance. You will have an analytical mind and a good understanding of Search Engine Optimisation (SEO), as well as strong copywriting skills.

Key responsibilities:

  • Create engaging, accessible website content aligned with the client’s strategy.
  • Review, analyse and optimise the website based on site analytics to improve user experience and increase goal conversion.
  • Ensure content is up to date, conducting content audits to eliminate redundant and/or duplicate information.
  • Manage our agency partners to ensure bugs are fixed promptly and improvements are identified and implemented.
  • Work with multiple external agencies, from brief to implementation to ensure delivery of planned activity to time and budget which can include the design and deployment of new websites or microsites.
  • Work closely with the Digital Service Lead to support ongoing hosting, maintenance, and development work across our websites.
  • Ensure that all digital content meets accessibility requirements including support to ensure that all existing content meets requirements.
  • Evaluate digital communications and marketing activities to ensure effectiveness and value for money, identifying opportunities to optimise performance and feeding insights back to teams.
  • Ensure all digital activities are delivered in line with the client’s overall Communications Strategy, brand, visual identity, tone of voice and key messages.
  • Build and maintain strong working relationships with internal colleagues and external partners.
  • Lead procurement and management of relevant digital, creative, and professional services to ensure effective delivery of all digital activities.
  • Make weekly updates to the website and manage content requests from a variety of teams across the organisation.
  • Managing a digital budget and taking responsibility for reporting on digital finances.

 

“Role Requirements” – to give yourself the maximum chance of success please try and ensure your CV addresses the following essential criteria:

Qualifications/Knowledge:

  • Educated to degree level or equivalent.
  • In-depth knowledge and experience managing digital channels.
  • Excellent knowledge of WordPress content management system (CMS).
  • Good understanding of Search Engine Optimisation (SEO), Google Analytics, and accessibility requirements (WCAG guidelines).
  • In-depth knowledge and experience managing digital channels including WordPress CMS, SEO, accessibility, and analytics.

Experience:

  • Clear track record of leading digital communication channels – managing content updates, developing new content, and reviewing and optimising performance.
  • Experience evaluating digital performance against objectives and making recommendations to improve future performance.
  • Proven success in improving SEO and accessibility.
  • Experience collaborating closely with project teams to define objectives, develop content and review performance.
  • Strong background in copywriting and content development.
  • Proven experience managing multiple internal and external stakeholders, and briefing suppliers to ensure that campaigns are delivered on time, on brief and on budget to meet project objectives.

Skills/Technical skills:

  • Exceptional copywriting and proofreading skills.
  • Ability to make sense of complex information and present in plain English, in a clear and approachable format for a wide range of audiences.
  • Strong analytical and problem-solving skills, with excellent knowledge of Google Analytics.
  • Strong creative judgement, with the ability to develop engaging digital content and ensure it is in line with brand guidelines.
  • Excellent collaborator, with the ability and confidence to work with colleagues to define their digital content requirements, develop project plans, and challenge, influence and advise as necessary.
  • Excellent planning, project management, budgeting, and organisational skills
  • Ability to work on own initiative, taking ownership for own workload and autonomously progressing projects, escalating to line manager when appropriate.
  • Ability to work successfully with a wide range of people and to develop effective professional relationships and networks, including businesses, commercial partners, and potential investors.

 

NB: Please feel free to apply to us direct via [email protected] by quoting the job reference and job title exactly. SEE DETAILS AT THE BOTTOM OF THIS AD.

If you have previously applied to one of our vacancies and have already sent the required supporting documentation to us, please make this clear when you re-apply as this will help speed up your application.

To help speed up the process of uploading your CV to the client we would suggest that you send us your CV in Word format (or equivalent) if possible, rather than as a PDF.

If you are successful in securing this role, please note that for the entire duration of this contract, regardless of extension you will be working this role at the PAYE rate that has been advertised. For absolute clarity, we only work on a PAYE basis, rather than entertaining umbrella pay terms, we do not offer Ltd/umbrella or outside IR35 rates. If you wish to understand PAYE vs Umbrella more, please let us know and we can send you some additional information for clarity.


Please quote the Job Title & Vacancy Reference No. in your application, or we will be unable to match your CV to the role being applied for.

Other “Essential Requirements” – Please check to ensure that your CV addresses the following items:

  1. Our clients are generally seeking applicants who are reasonably local, so on that basis we would ideally like you to supply us with your address (or at least your post code) and a telephone number so that we can reach you during working hours.
  2. Your recent UK working experience going back at least 5 years, or full employment history if you have been working for fewer years than this.
  3. Your availability to work either immediately, or at short notice.
  4. Please refer to the Role Requirements section above - your CV must address the requirements listed.

 

Other preferable/desirable details to include on your CV, if applicable:

  1. Any local authority/public sector experience
  2. Any relevant qualifications held or being studied for.

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Please note that clients invariably ask us to strip out contact details from CVs before we submit them for consideration. This is always quicker and easier to do if you send your CV to us in Word format, rather than as a PDF please

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If you would prefer to send a CV straight to us rather than by way of an on-line application, you are very welcome to do so via [email protected] but please quote both the job reference and job title exactly as they appear below:
Job Ref: WECA 5220009
Interim Digital Content Manager (Marketing)
Client Category: Local Authority

Anticipated Length of Assignment: Unless otherwise stated (we do carry the occasional permanent vacancy) all of our roles are technically temporary, though opening assignments can be and often are, extended by clients on a longer term basis and can sometimes become permanent.

Please do try to resist contacting us with requests for progress updates.

We really do read every CV sent to us. All applications will be acknowledged by a human, not a robot, provided the job remains live and provided your CV meets the “Essential Requirements” listed.

Please note that we do our level best to take down ads as soon as roles have been filled. We are not in the business of harvesting CVs.

Important: We will interpret your application as being permission to submit your CV to this role (with the right to represent you) unless you advise us to the contrary.

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If you do not have a CV available right now please use this form to send yourself a reminder. When your CV is available, simply click the link in the email or alternatively reply to that email with your attached your CV.


Job Ref: WECA 5220009
Interim Digital Content Manager (Marketing)
Client Category: Local Authority

CV Tips

Your CV needs to be current with your most recent role. We won’t be able to submit it with any unexplained gaps in employment. It will save time and improve your chances of success if we can put your CV forward immediately without having to ask for revisions.

Your CV must cover the “Essential Requirements” of the role. Ideally you will address the “Essential Requirements” on each job description page directly, in a bullet point list. Please include any DBS details and other qualifications called for.

Your CV should clearly state that you are available to start work either immediately, or at short notice. In general, our clients are unable to work with notice periods of more than 1 week from the point at which a role is offered, 2 weeks at the very most.

We do not put forward covering letters, so please ensure that your CV in contains all relevant information being called for.

We recommend that you consider sending us a CV suitably tailored CV for each role that you apply for. Job board aggregator sites will generally store only one version of your CV, which can be a bit limiting, so this is to your advantage.

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